Excerpts from the Book: The Emerging Giants: Lessons for global business: -
....In recent years, large privately-controlled businesses in developing countries have been on a roller coaster ride, falling deep into complete uncertainty and retrenchment and up again into phases of consolidation and growth. They are becoming stronger and more competitive as a result.
The first decade of the 21st century has been like a gale-force wind blowing away the weaker businesses, while clearing a path for the more resilient businesses to thrive and prosper. A new landscape has emerged with a different set of rules for competing....
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....Liberalisation, tariff reductions, the removal of monopolies and measures aimed at fairer competition has been a feature of many emerging markets. These have stimulated radical change, shaping the new landscape and creating a more level playing field for all. .....
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.... Incessant attacks by established western multinationals on market share, previously the territory of locally-owned medium and large private businesses in emerging markets, have added to the pressure. Aggressive and agile multinationals such as Nestlè, GE, Unilever and Novartis have created tough challenges and an excellent training ground for the smarter local companies to transform themselves into emerging multinationals. What better than to learn from someone you might like to emulate, then to overtake? The very presence of these western multinationals, and the transparency of their business practices, is giving emerging multinationals more and more valuable insights into how to compete now and in the future.....
