About the Book: The Emerging Giants: Lessons for global business: -
Authors: Martin Testa and Stephanie Jones
This is a book in Global Corporate Strategy specifically exploring the rise of new multinationals from emerging countries and regions, the likes of Tata, Hyundai, Orascom, Cemex, Haier, Embraer, Mahindra & Mahindra, Ranbaxy, Koc Holding, Sadia, Olympic. From research, observation and over 25 years of experience of working with emerging multinationals, the authors ask: who and what are these businesses? What lessons can be learned from them? What are their successes and limitations, their global strategies, their attractiveness for investment and partnership opportunities? What does the future hold for them and why is this study important for all participants in global business?
In More Detail....
The book explores a significant and contemporary area: the rise of new multinationals from emerging countries and regions. From research, observation and over 25 years of experience of working with emerging multinationals, the authors ask: who and what are these businesses? What lessons can be learned from them? What are their successes and limitations, their global strategies, their attractiveness for investment and partnership opportunities? What does the future hold for them and why is this study important for all participants in global business?
This book takes a micro view of individual enterprises, offering specific and practical business examples to help the international business manager to understand the nature of the new wave of privately- and family-controlled emerging multinationals and the lessons to be learned from them.
The book is being written for all those who wish to take advantage of the opportunities that emerging multinationals present, whether they are business people in existing multinationals or consultants and advisers to such operations.
In terms of its lessons, the book is designed to be placeless, nationality-less and boundary-less, primarily concerned with how and where business opportunities lie in the emerging business world today. The international business “cake”, in which anyone can take a slice, is not confined to the developed world or just to the large and strongly-developing markets of India and China. Anyone wanting to gain insights into what is happening with emerging multinationals – wherever they are – and who wants to turn that insight into opportunity, can benefit from this book.
The book distils the knowledge, experience and expertise of two authors: Martin Testa, with 25 years of experience consulting to emerging multinationals and chairman of the Global Emerging Giants Network and Nobel Mantrich Institute, a specialist network of emerging multinationals; and Dr Stephanie Jones, an academic, consultant and professional writer, author of 24 business and management books. The two authors also work together at the Maastricht School of Management in the Netherlands.
The reader can learn from the challenges overcome and the best practices developed by emerging multinationals, wherever that reader is located and whatever his or her current attitudes to business. Emerging multinationals can teach other multinationals – who may consider that they “emerged” decades ago – important lessons about entrepreneurship, innovation, business acumen, effectiveness, strategic insights, management capability, organisational culture and leadership skills. These lessons are now transforming the emerging multinational and, in turn, are potentially impacting on the rest of the world.
There is considerable talk about India and China and how “they are taking over the world” or China as “the factory of the world” and India as its “back-office”. The authors suggest that this focus on emerging markets and the new wave of emerging multinationals is not just related to India and China. The winner is that one who in the end is in the right place at the right time to capitalise on international business opportunities. How are they doing it? And how can anyone and everyone benefit?
The book is mostly relevant to the area of Global Strategic Management. It explores areas mostly related to Strategy, Emerging Markets, International Management, Cross-Cultural Management. It will also link in to Management, Marketing, Finance, Corporate Governance, etc.
