What's the Key Scope of the Emerging Giant Executive Training Program?

The KEY scope of the Emerging Giant Executive Program is to learn how to build the pillars of international competitiveness for large diversified privately controlled businesses from emerging markets and for those medium to large companies who aspire to reach that status. These are what we call the Emerging Giants. Our Program is built on the successes and best practices of emerging country multinationals of the likes of Tata, Orascom, Samsung, LG, Hyundai, Cemex, Haier, Embraer, Mahindra & Mahindra, Ranbaxy, Koc Holding, Arcelic and Sadia.

Ask yourself the question: what is Egypt without Orascom? What is India without Tata? What is Mexico without Cemex? What is Turkey without Arcelic & Beko? What is Korea without Hyundai and Samsung?

These are like the Flagship Brands of their respective countries and each country is proud of the brands they gave birth to, they nurtured and helped to launch into the multinational arena. The success of Cemex in the international markets reflects on the success of the country it was born from. Look at what Sony did to Japan’s image over a 50 year period. The country gave to the multinational and the multinational gave back to the country in more ways than one: from a country image point of view, from hard currency earned, from R&D breakthroughs; from employment generation to whatever. You name it.